Annuity Atlas
Reviews

Expert review · 2025

American Equity review

One of America's largest fixed indexed annuity providers with strong income options.

Our rating

4.0
Avg ★ / 5
Products reviewed14
A.M. BestA
S&PA-
Get my free review
Founded
1995
Headquarters
West Des Moines, IA
Total assets
$70+ Billion
A.M. Best
A
01

14 American Equity annuities reviewed

Sorted by star rating. Click any product for the full peer-group review.

ProductTypeSurrenderRatingIncome riderBonus
American Equity EstateShield 10
Buyers who want no-fee lifetime income, increasing payout potential, a Wellbeing Benefit, and enhanced legacy options
Income10yr 4.3Yes
No fee fee
Review →
American Equity IncomeShield 7
Buyers who want lifetime income flexibility with five LIBR options and the ability to skip the rider for higher crediting rates
Income7yr 4.2Yes
0% to 1.20% fee
Review →
American Equity IncomeShield 10
Buyers who want a built-in 10% IAV rollup, Wellbeing Benefit, and the broadest crediting menu in the IncomeShield family
Income10yr 4.2Yes
1.20% fee
Review →
American Equity IncomeShield BONUS 10
Buyers who want a 14% premium bonus combined with built-in lifetime income and Wellbeing Benefit
Income10yr 4.2Yes
1.20% fee
14%Review →
American Equity EstateShield 9
Buyers who want guaranteed lifetime income with meaningful legacy benefits for beneficiaries
Income9yr 4.1Yes
No fee fee
Review →
American Equity IncomeShield 9
California buyers who want a 14% premium bonus combined with guaranteed lifetime income
Income9yr 4.1Yes
1.10% to 1.20% fee
14%Review →
American Equity AssetShield 5
Buyers who want principal protection, a shorter FIA surrender period, and a broad menu of crediting options
FIA5yr 4.0Review →
American Equity AssetShield 7
Buyers who want principal protection, no explicit annual product fee, and a broader menu of index-linked crediting choices
FIA7yr 4.0Review →
American Equity AssetShield 10
Buyers who want the longest accumulation runway and broadest crediting menu in the AssetShield family
FIA10yr 3.9Review →
American Equity AssetShield BONUS 10
Buyers who want a large upfront bonus with the option to enhance it further via the EBLR
FIA10yr 3.914% (or 21% with EBLR)Review →
American Equity GuaranteeShield 3 & 5
Conservative buyers who want a guaranteed rate with principal protection and no index-linked complexity
MYGA5yrAReview →
American Equity AssetShield 9
California buyers who want a longer accumulation runway with principal protection
FIA9yr 3.8Review →
American Equity AssetShield BONUS 5
Buyers who want an immediate contract value boost with a shorter surrender commitment
FIA5yr 3.83%, 5%, or 7%Review →
American Equity AssetShield BONUS 9
California buyers who want a premium bonus with a longer accumulation horizon
FIA9yr 3.6~14–15%Review →
02

About American Equity

American Equity Investment Life Insurance Company is one of the largest issuers of fixed indexed annuities in the United States. With over 25 years of experience, they specialize in providing retirement solutions that offer both growth potential and downside protection. Their IncomeShield product line is particularly popular among retirees seeking guaranteed lifetime income.

03

How we scored them

Income Options92/100
Financial Strength86/100
Fees & Costs88/100
Flexibility85/100
Customer Service89/100
04

The tradeoffs

What works
  • Largest FIA issuer in the US by premium
  • IncomeShield series offers competitive payouts
  • Multiple index crediting strategies available
  • Strong track record of rate competitiveness
  • 10% annual free withdrawal provision
What to watch
  • AM Best rating slightly lower than top competitors
  • Limited MYGA product offerings
  • Some products have complex fee structures
  • Surrender periods up to 10 years
05

What you could receive

Estimated guaranteed lifetime income based on a single premium payment. Actual rates may vary.

InvestmentAgeMonthlyAnnualGuarantee
$100,00060$520$6,240Lifetime
$250,00065$1,450$17,400Lifetime
$500,00065$2,900$34,800Lifetime
$1,000,00070$6,500$78,000Lifetime
06

Fee schedule

Fee typeAmountDescription
Annual Contract Fee$0No annual maintenance fee
Income Rider Fee0.95%Annual fee for IncomeShield rider
Surrender ChargeVariesDeclining surrender charge schedule
07

Early withdrawal penalties

Charges apply to amounts above the annual free withdrawal (typically 10%).

Yr 1Yr 2Yr 3Yr 4Yr 5Yr 6Yr 7Yr 8Yr 9Yr 10
9%9%8%7%6%5%4%3%2%0%
08

Best fit for these buyers

Investors seeking indexed annuity growth
Retirees wanting guaranteed lifetime income
Those comfortable with 10-year commitment
Ages 50-70 in accumulation or income phase
09

Frequently asked questions

Is American Equity a good annuity company?
American Equity earns an average rating of 4.0/5 across the 14 products we've reviewed, with an AM Best rating of A and S&P rating of A-. Their financial strength is rated "Strong" with $70+ Billion in total assets. American Equity is particularly strong in income options.
How much income can I get from a American Equity annuity?
Income depends on your investment amount and age. For example, a $500,000 investment at age 65 could generate approximately $34,800 per year in guaranteed lifetime income. A $250,000 investment at the same age could generate about $17,400 per year.
What are the fees for American Equity annuities?
American Equity charges Annual Contract Fee: $0, Income Rider Fee: 0.95%, Surrender Charge: Varies. Notably, there is no annual contract fee on the base contract, which is a competitive advantage.
What is the surrender period for American Equity annuities?
American Equity annuities typically have a 10-year surrender period. Charges start at 9% in year one and decline to 0% in the final year. Most products allow 10% annual free withdrawals without penalty.

See your American Equity income projection

  • Personalized estimate
  • Based on age, premium & goals
  • No pressure, no pitch.
Compare American Equity