About Prudential
Prudential Financial is one of the largest financial services companies in the world, with over 150 years of history in retirement income planning. Pruco Life Insurance Company, their annuity subsidiary, is known for innovative registered index-linked annuities (RILAs), competitive fixed indexed annuities, fixed annuities, and variable annuities. They offer a broad product lineup designed for both accumulation and income strategies.
The tradeoffs
- Strong financial ratings (A from AM Best, AA- from S&P)
- Innovative FlexGuard RILA lineup with flexible mid-term features
- Wide range of product types (fixed, FIA, RILA, variable annuities)
- Competitive income rider options and spousal coverage features
- Brand recognition and 150+ year history in retirement planning
- Variable annuity fees can be higher relative to FIA products
- Some products have longer surrender periods (7-10 years)
- Income rider fees on certain products can impact returns (up to 1.45% annually)
- Not all products available in all states (CA, NY, OR limitations on some RILAs)
- Accumulation-focused products lack income rider options on entry-level MYGA line
What you could receive
Live projection for Elevate Income with Elevate Income Benefit — single life, issue age 62, income beginning at age 65. Illustrative, not a quote; figures refresh from Annuity Rate Watch.
| Premium | Monthly | Annual |
|---|---|---|
| $250,000 | $2,034 | $24,413 |
| $500,000 | $4,069 | $48,825 |
| $1,000,000 | $8,138 | $97,650 |
Income rider fees
Disclosed charges for optional riders on Pruco Life products, live from Annuity Rate Watch. Product-level detail is on each review.
| Rider | Product | Fee |
|---|---|---|
| Elevate Income Benefit | Prudential Elevate Income | 1.20% annually and a Max Fee of 2.50% after Year 10 |
| Surepath Income Benefit | Prudential SurePath Income | 1.00% annually (2.50% max) |
