Why it earned this rating
Our assessment
Principal Pivot Series earns a good-option rating because it combines a genuinely wide sub-account menu, a competitive 0.60% M&E charge for a B-share variable annuity, an automatically included deferred income rider at no extra cost, and the credibility of a financially strong carrier behind it. It falls short of top-tier because it has no GLWB and the full cost picture depends heavily on which underlying funds are selected.
The short version
If someone wants broad market exposure inside an insurance wrapper, prefers a shorter-than-average VA surrender period, and values the optionality of a built-in deferred income tool, Principal Pivot Series is worth a serious look. What sets it apart from a plain variable annuity is the combination of structured buffer subaccounts, a no-cost Flexible Pension Builder Rider, and two optional death benefit upgrades. What keeps it from being a top pick is the absence of a GLWB and the fact that fund expenses — which range from 0.45% to 2.58% net — layer on top of the base contract charge.
Key facts
The full review
Is Principal Life Principal Pivot Series a Good Annuity?
Yes, for the right buyer. This is a solid variable annuity for someone who wants broad investment flexibility, a shorter commitment than many VAs require, and a carrier with strong financial ratings. It is less appealing for someone whose main reason for buying an annuity is guaranteed lifetime income, because there is no GLWB rider on this product.
Why Someone Would Buy This Annuity
The main reason to buy Principal Pivot Series is tax-deferred market access. The secondary reasons are the wide fund menu, the structured buffer options for buyers who want some downside protection without fully leaving the variable annuity structure, and the built-in Flexible Pension Builder Rider for those thinking ahead about converting some value into deferred income later. This is not a product you buy mainly for contractual guarantees — it is a product you buy because you want market participation wrapped inside an insurance contract with a reasonably low base cost.
Who This Annuity Is Best For
I think Principal Pivot Series is best for someone who has already maxed out other tax-deferred options, wants access to a broad range of funds and asset classes inside one contract, and is comfortable staying invested for at least five years. It is also a reasonable fit for someone who wants to use a portion of the contract for future deferred income without buying a separate annuity later. It is less attractive for someone who wants a guaranteed income floor, needs high liquidity, or is mainly shopping for the most aggressive legacy planning tools available.
What You're Really Buying Here
You are buying market participation with a tax-deferral wrapper and some insurance features layered on top. This is not a principal-protected product — the account value can go down if the underlying subaccounts decline. The core promise here is that earnings grow tax-deferred, you control the investment allocation, and the insurance company provides certain death benefit options and, through the built-in rider, a deferred income conversion tool. The structured buffer subaccounts add a partial downside protection option for buyers who want to temper equity exposure without going to a completely different product.
How the Core Feature Works
Principal Pivot Series is a flexible premium deferred variable annuity. You allocate your premiums across the available subaccounts — 97 variable options spanning equity, fixed income, alternative, and target-date strategies from managers including American Funds, Fidelity, BlackRock, PIMCO, T. Rowe Price, Janus Henderson, and Principal's own fund family, among others. You can also allocate to any of the 8 structured buffer subaccounts, which are quarterly-reset options tied to the Principal VCF U.S. LargeCap Buffer Series. Each buffer subaccount absorbs the first 10% of index losses over the outcome period, in exchange for a tiered participation rate — 100% on the first 10% of gains, then a lower participation rate (roughly 63% to 71% depending on the quarterly series) on gains beyond that level.
Inside the contract, you can move money between subaccounts at any time at no charge. Dollar cost averaging and automatic portfolio rebalancing are both available as optional tools.
Why the Secondary Feature Matters
The most meaningful secondary feature is the Flexible Pension Builder Rider, which is automatically included with the contract at no additional cost. This is a deferred income annuity payout option rider that lets you periodically transfer portions of your contract value into a pool that will pay guaranteed income starting at a future date you choose. You can make up to 15 transfers per year and up to 125 over the life of the contract, with a minimum initial transfer of $5,000 and subsequent transfers of at least $1,000. The minimum deferral period before income starts is 13 months from the last transfer, and the income can include cost-of-living adjustment options at a fixed 1% to 5% per year or tied to CPI-U.
This is a genuinely useful tool for someone who wants to build income gradually rather than annuitizing a lump sum at retirement. The fact that it comes with no extra rider charge sets Principal Pivot Series apart from most variable annuity designs, which either do not include a deferred income option at all or charge an additional fee for it.
Liquidity and Surrender Schedule
Principal Pivot Series is a 5-year surrender product, which is shorter than many variable annuities. The surrender schedule is 6%, 6%, 6%, 5%, 4%, then 0%. The free withdrawal provision is the greater of 10% of prior anniversary premiums paid or all earnings, which is available each contract year — note the earnings-based alternative can be particularly useful in the early years of a well-performing contract.
The contract includes waivers for disability, confinement to a health care facility, and terminal illness. Required minimum distributions are accommodated, with the carrier providing annual notification of the required amount for qualified contracts. Even with the shorter surrender period and the waivers, this should not be treated as a source of liquid emergency cash.
Fees and Tradeoffs
The base contract runs 0.75% per year — 0.60% M&E and 0.15% administration — plus the $30 annual fee for contracts below $30,000 in accumulated value. That is a competitive cost structure for a B-share variable annuity with this much menu depth.
The real cost variable is the underlying subaccount expenses. The net expense ratio on available funds ranges from 0.45% to 2.58%, depending on the fund chosen. A buyer who selects low-cost index-style subaccounts — like the Principal VCF LargeCap S&P 500 Index Account at 0.45% — will run a total cost around 1.20% annually. A buyer who gravitates toward more complex or actively managed options, especially some of the PIMCO alternative strategies at the high end of the range, could see total annual costs well above 3%.
Optional enhanced death benefits add more cost. The Return of Premium rider runs 0.35% annually (up to a 0.50% maximum), and the Annual Step-Up rider runs 0.45% annually (up to a 0.60% maximum). These are reasonable charges for what they deliver, but they are real numbers that affect long-term performance.
Product snapshot
| Feature | Details |
|---|---|
| Product type | Variable annuity (B share) |
| Product focus | 5-year accumulation |
| Issue ages | 0–85; 79 for qualified where enhanced death benefit is required |
| Minimum premium | Qualified $2,000; Nonqualified $5,000 |
| Subsequent minimum | $500 ($100/month via EFT) |
| Maximum premium | $2 million |
| M&E charge | 0.60% annually |
| Administration charge | 0.15% annually |
| Annual contract fee | $30; waived at $30,000+ accumulated value |
| Total base contract expense | 0.75% |
| Subaccount menu | 97 variable + 8 structured buffer |
| Net subaccount expense range | 0.45% to 2.58% |
| Free withdrawal | Greater of 10% of prior anniversary premiums or all earnings |
| Surrender schedule | 6% / 6% / 6% / 5% / 4% / 0% |
| GLWB | Not available |
| Flexible Pension Builder Rider | Automatically included, no additional cost |
| COLA options on rider | Fixed 1%–5% annual increase or CPI-U adjustment |
| Optional death benefits | Return of Premium (0.35%) or Annual Step-Up (0.45%) |
| Surrender charge waivers | Disability, hospital/confinement, terminal illness |
| RMD treatment | Annual notification provided; accommodated within contract |
| State note | Not available in Alabama or Nevada |
Carrier snapshot
Principal Pivot Series is issued by Principal Life Insurance Company, a subsidiary of Principal Financial Group, headquartered in Des Moines, Iowa. Principal Life holds an A+ rating from A.M. Best and an A+ rating from Standard and Poor's as of the most recent available materials. Principal Financial Group is a large, publicly traded financial services company with decades of history in retirement plan services, insurance, and asset management. This is not a small or specialty carrier — it is a mainstream institution with the financial strength and scale that backs the guarantees in this contract.
Final take
Principal Pivot Series is a well-built variable annuity for the accumulation-focused buyer who wants broad market access, a competitive base cost, and shorter-than-average commitment. The structured buffer subaccounts add a useful middle-ground option for buyers who want equity exposure with partial downside cushioning. The Flexible Pension Builder Rider, included at no charge, is a genuine differentiator that gives the contract a built-in deferred income planning tool most variable annuities do not offer for free.
The honest limitation is that this is not an income annuity. There is no GLWB, so buyers who are primarily shopping for a guaranteed income floor they cannot outlive will need to look at a different product type. Within its actual purpose — tax-deferred accumulation with flexibility and a shorter hold period — Principal Pivot Series is a competitive option from a carrier with real financial strength behind it.
